TURN YOUR CONTENT INTO CULTURE

THE NEW BOX OFFICE STRATEGY

The Lumigenx Gap:

We bridge the gap between Post-Production and Mass Consumption.

We take your raw assets key scenes, punchlines, and character expressions and inject them into the digital bloodstream.

We don't just "post." We engineer the "Echo Chamber Effect."

When a user sees your content on a humor page, then a student group, and then a regional community, they assume you are the biggest thing in the country.

In the modern attention economy, a Web Series, Movie, or Product Launch doesn't succeed based on the trailer alone. It succeeds if the audience uses your dialogues as jokes.

BESPOKE VIRALITY: TWO DISTINCT PLAYBOOKS

An OTT release needs a different strategy than a D2C product launch.

We customize the approach based on the end goal.

1. Dialogue & Template Seeding

Whether it’s a new movie trailer or a viral moment from last night’s episode, we extract "hook" lines and turn them into blank meme templates. We give the internet the tools to make your content part of their daily vocabulary.

FOR STUDIOS, OTT & TV NETWORKS

FOR BRANDS & PRODUCTS

(The "Hype & Recall" Playbook)

(The "Integration" Playbook)

1. Native Humor Integration

We don't make "ads" that get skipped. We seamlessly place your product inside trending humor formats. The audience laughs first, subconsciously registering the brand second.

2. Character Cult Building

We solidify your protagonist as an internet icon. We seed content that turns characters (e.g., The Toxic Ex, The Ideal Bahu, The Sigma Gangster) into relatable personality archetypes that Gen Z and Millennials identify with.

3. Launch Day & TRP Spikes

For New Content: We coordinate mass blasts on release day for "Zero-Day Domination."

For Running Shows: We hijack social conversations during "High Voltage" episodes or season finales to spike TRP and digital chatter.

2. Deep-Tier Community Seeding

We go beyond public pages. We infiltrate private and semi-private groups (College networks, Corporate confessionals, Gaming lobbies) where real, unfiltered conversations happen around products.

3. 60-Minute Trendjacking

Speed is currency. When a cultural moment happens, our creative team edits your brand into the narrative within the hour, riding the wave of peak attention.

PRECISION DISTRIBUTION INFRASTRUCTURE

"Stop Spraying and Praying." Most agencies blast your content on random meme pages. That’s dangerous. You wouldn't market a luxury lipstick on a "Backbencher Humor" page.

We segment our network of 5,000+ communities into Strategic Clusters. We map your brand to the exact "Vibe" of the audience.

2: THE "AESTHETIC" CLUSTER

(Gen Z Lifestyle)

Best For:

Beauty, Fashion, Jewelry D2C We own a network of "Moodboard" and "Curated Vibe" pages. These aren't loud meme pages; they are visually pleasing accounts that Gen Z girls follow for inspiration. Your product doesn't look like an ad here; it looks like an Essential.

3: THE "CINEMA & GOSSIP" CLUSTER

(Entertainment)

Best For:

OTT, Theatrical Releases, Music Labels The heartbeat of fandom. We tap into Bollywood news pages, "Did You Know?" trivia handles, and specific Fandom communities (e.g., SRK Fans, Marvel India). We plant your trailer where the cinephiles actually live.

4: THE "BHARAT" CLUSTER

(Regional Penetration)

Best For:

Mass D2C, Regional Cinema, FMCG India isn't just English. We execute campaigns deep into the Vernacular Web Tamil, Telugu, Marathi, Malayalam, and Hindi heartland pages. This is where 70% of the actual purchasing power sits.

1: THE "POP-CULTURE" CLUSTER

(Mass Reach)

Best For:

F&B, Movies, App Launches The heavy hitters. These are the high-traffic humor and "relatable life" pages (Daily Struggles, Office Humour, Relationship Memes). They deliver millions of eyeballs overnight for mass-market awareness.

THE VIRAL EXECUTION PROTOCOL

FROM EDIT SUITE TO EVERY SCREEN

STEP 1: THE "HOOK" AUDIT (Asset Mining)

Our creative team sits with your editors/brand team. We watch your raw footage (Episodes, Trailers, Ads) to hunt for "Viral Triggers" punchy dialogues, funny expressions, or awkward moments that can become a format.

STEP 2: TEMPLATE ENGINEERING

We don't just "make jokes." We build Meme Vehicles. We create 20+ variations of templates that connect your content to universal Indian struggles (Office Life, Dating, Exam Stress, Traffic).

STEP 3: THE "GREENLIGHT" (Safety Check)

The Quality Control Layer. You approve every meme before it goes live. We screen for brand safety, ensuring the humor is "Relatable," not "Offensive."

STEP 5: THE RIPPLE EFFECT (Earned Media)

The goal isn't just views; it's participation. Once the template spreads, regular users start creating their own versions. This is Free Media Value your campaign runs itself.

STEP 4: THE "ZERO-HOUR" DROP (Seeding)

We trigger the Synchronized Launch. Within 2 hours, hundreds of pages post your content simultaneously. This creates the "Echo Chamber Effect" users see your brand on Page A, then Page B, then Page C, creating the illusion of omnipresence.

Q: Is Meme Marketing safe for premium brands or serious movies?

A: Yes. We employ a strict "Brand Safety Filter." Every meme passes through a 3-layer audit (Context, Sentiment, and Controversy Check) before it goes live. We tailor the tone: "Classy Wit" for premium brands, "Mass Humor" for blockbusters. We never cross the line.

Q: How do you measure success? (Beyond just "Likes")

A: We track the metrics that actually matter: Shares (Viral Velocity) and Save Rate (Recall). For Studios & CMOs, we report on Earned Media Value (EMV) calculating how much free ad spend you saved because users voluntarily shared your content.

Q: What about Copyright? Can we use movie scenes/templates safely?

A: We handle the compliance. For Studios, we use your own IP. For Brands, we use "Safe Harbor" templates or create original assets (High-Res 3D/2D) that mimic popular formats without infringing on copyright. You are 100% legally protected.

Q: Do you work with regional content?

A: Absolutely. India speaks many languages. We have specialized distribution clusters for Tamil, Telugu, Malayalam, Marathi, and Hindi Heartland markets. We don't just translate memes; we "transcreate" the cultural context so the joke lands locally.

Q: How fast can we go live? (Trendjacking)

A: 60 Minutes. Our "War Room" team monitors trends in real-time. If a viral moment happens at 10:00 AM, we can have a brand-integrated meme approved and live on your feed by 11:00 AM.

FAQ

MAKE THEM TALK ABOUT YOU

Get your series, movie, or brand into the feeds of millions across India's largest network.